Designing and Compiling a Friendship-Oriented Leadership Model

Purpose: The purpose of this research is to design and compile a model of friendship-oriented leadership. The statistical population included a group of experts in the field of leadership and management and broadcasting experts in the field of broadcasting. Methodology: In this research, a total of 20 people were selected as participants using a targeted sampling approach. The data was collected by semi-structured interview method. In order to obtain the reliability and validity of the data, two methods of reviewing the participants and also reviewing the experts who were not participating in the research were used. . The reliability of the model was evaluated using the Kappa index. The value of Kappa index equal to 0.662 was calculated and it was placed at the level of valid agreement. Interviews and coding were analyzed using Maxqda software. . Finally, based on the identified final criteria, the model derived from the foundation's data analysis method is presented. Findings: The results of the open coding of the qualitative data collected using the interview tool, it can be seen that 108 open codes were identified among 813 parts of the interviews. 108 primary codes are categorized into 11 main categories and 6 subcategories.